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News and Press Articles

Take a good look at yourself


By Jeremy Priestley, Managing Partner of The P&A Partnership and Managing Director of P&A Receivables Services plc.

It is always tempting, when writing a review of a past year either to blame the economic scene, if it's not been good for business, or to praise well thought out plans, if it has been a success. If it has been a bad year then it's always fine to blame the Chancellor! But I will not get into that argument this time - enough financial journalists have already done that for me!

Most businesses fail because the owners don't recognise what's happening around them - and if they do, they often fail to make changes to meet the world that they now operate in. Whether that's a shift in the market, a shift in processes, a shift to assembling bought in components, to importing a final product made for them somewhere cheaper across the world. Each one of these factors requires an owner manager to looks at the business and its performance from a different perspective.

It's no secret today that business success largely revolves around people and not capital. Many traditional manufacturers are now essentially services businesses, and in most industries people costs are much higher than capital costs and yet the owners more often or not, still use the ratio of return on capital employed rather than the a return on employees costs to drive performance. Not only are capital ratios likely to be misleading, they are also likely to be irrelevant.

But focussing financial information on employees costs and productivity, can show how the business is truly doing and suggest ways to improve performance. Instead of asking how much capital is used in the business and what the productivity of that capital is compared with its cost, you ask how many employees work in the business and what their productivity is in comparison to their cost.

Only by highlighting the productivity of people rather than capital in financial terms can you isolate the main drivers of people performance and enable the identification of meaningful levers, as well as the value destroyers, and focus management's time on profit creation.

A concept not easily tackled in a short news article, but one your auditors can help you with to assist your business growth in the coming year. Of course if your business needs some recovery solutions you are always welcome to speak to me for advice.

Jeremy Priestley can be contacted on 0114 2755033.

December 2005

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